The Intersection of BookTok & Writing with THE Original BookTokker, Cait Jacobs

+ Navigating social anxiety and fame

My guest today is Cait Jacobs, who is the Original Booktooker—yes, Cait literally created that massive TikTok phenomenon that has completely changed the publishing industry.

Cait is also the author of a novel slated for next year, called Medievally Blonde.

In this episode, we talk about:

  • what led Cait to post their first video on TikTok, and whether they had any idea it would go viral and blow up the way it did,

  • what Cait has learned from BookTok about what readers love, and how they have applied that to their writing,

  • why they chose traditional publishing over self-publishing,

  • advice for writers both for their writing and their online marketing efforts,

  • navigating social anxiety and fame,

  • and so much more.

I hope you enjoy the show!

»Watch here, or listen on Apple Podcasts or Spotify Podcasts! (please leave a rating for me on Apple or Spotify 💛)


🎥 Past episodes of the podcast live here!

»Interviews with New York Times bestselling authors including Alka Joshi, J. Courtney Sullivan, Alison Espach, National Book Award winner Sabaa Tahir, and many more.


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📚 Want more of Cait?

You can find them online as caitsbooks on TikTok / Instagram / X / YouTube / Tumblr

And Medievally Blonde is available for pre-order.

CREATIVE. INSPIRED. HAPPY with Evelyn Skye
CREATIVE. INSPIRED. HAPPY with Evelyn Skye
Interviews with incredibly successful writers about how they rose from obscurity to build fulfilling careers. Learn something new each episode to make you more creative, inspired, and happy. Hosted by New York Times bestselling author Evelyn Skye.
🟨 Full video podcast available free at CreativeInspiredHappy.com, along with $1,000 & $2,500 Scholarships for Aspiring Writers, a Book Club for Writers & Curious Readers, creativity challenges, and more.