How can you NOT just LOVE Erin?!?! She is definitely someone I will be cheering on from the sidelines. The interview felt so fluid and authentic.
I was also interested to hear her philosophy on when to "break" from pure historical fact in service to the story. It's something I've battled with myself...so thanks for that.
I'm glad you brought up the topic of Media training--I got immersed in it before I started the Road Show (IPO)--and it was soooooo helpful. I think that's another potential "class" for writers...
I'm curious what media training is like for IPOs! I didn't know that was a thing, but it makes so much sense. As a former corporate lawyer (but on the M&A side), I wasn't exposed to that part of the business (I assume it was the bankers who thought of things like media training for your executive team?)
Yes—it was the investment bankers. And I was only 34 and PAINFULLY shy and scared to DEATH. I kept blowing it in the rehearsals, but then when showtime came it was almost effortless. (The prep work pays off.) Funny—I love M & A work—and in my later career, I was hired to turn a company around and sell it. Which we did. BUT…that earlier media training was CRITICAL because I wanted to show depth in my team, but I wanted their presentations to complement each other (and in a word, not suck.) I locked them in a conference room for 3 days. They hated me, but we sold the company for 10 times more than anyone thought. And since everyone had stock, they forgot how much they hated me.
Great talk. As a psychotherapist, I write about using family history as a way to understand yourself at a deeper level. I'm wondering if Erin found therapeutic value in exploring her family history and if others have found her book therapeutic.
How can you NOT just LOVE Erin?!?! She is definitely someone I will be cheering on from the sidelines. The interview felt so fluid and authentic.
I was also interested to hear her philosophy on when to "break" from pure historical fact in service to the story. It's something I've battled with myself...so thanks for that.
I'm glad you brought up the topic of Media training--I got immersed in it before I started the Road Show (IPO)--and it was soooooo helpful. I think that's another potential "class" for writers...
Thanks again for such a great interview.
Isn't Erin so so great??
I'm curious what media training is like for IPOs! I didn't know that was a thing, but it makes so much sense. As a former corporate lawyer (but on the M&A side), I wasn't exposed to that part of the business (I assume it was the bankers who thought of things like media training for your executive team?)
Yes—it was the investment bankers. And I was only 34 and PAINFULLY shy and scared to DEATH. I kept blowing it in the rehearsals, but then when showtime came it was almost effortless. (The prep work pays off.) Funny—I love M & A work—and in my later career, I was hired to turn a company around and sell it. Which we did. BUT…that earlier media training was CRITICAL because I wanted to show depth in my team, but I wanted their presentations to complement each other (and in a word, not suck.) I locked them in a conference room for 3 days. They hated me, but we sold the company for 10 times more than anyone thought. And since everyone had stock, they forgot how much they hated me.
Great talk. As a psychotherapist, I write about using family history as a way to understand yourself at a deeper level. I'm wondering if Erin found therapeutic value in exploring her family history and if others have found her book therapeutic.
Great insight, J.E. I bet you're right that others have connected with her story in that way.